Paid SearchActively Hiring
Google Ads Executive
Digital Marketing Team · Appadd India
- Experience
- 2+ Years
- Employment
- Full-Time
- Location
- Bangalore
- Work Mode
- 5 Days in Office
Job Overview
Appadd India is looking for a skilled Google Ads Executive to manage and optimize paid advertising campaigns for multiple client accounts. The candidate will develop PPC strategies, conduct keyword research, manage advertising budgets, configure conversion tracking, and improve campaign performance to generate qualified leads and maximize return on investment.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube where appropriate.
- Conduct keyword research, search-intent and competitor analysis, and ongoing negative-keyword management.
- Develop PPC strategies to generate qualified leads, increase conversions, and improve campaign ROI.
- Write and optimize ad copy, headlines, descriptions, assets, and extensions.
- Monitor performance and optimize bids, budgets, keywords, audiences, placements, and campaign structure.
- Set up and manage conversion tracking using Google Ads, Google Tag Manager, and Google Analytics 4.
- Configure and troubleshoot tracking for form submissions, phone calls, purchases, and other agreed conversion actions.
- Analyze CPC, CTR, CPA, Quality Score, conversion rate, and ROAS to identify optimization opportunities.
- Run A/B tests on ad copy, landing pages, bidding strategies, and campaign structures.
- Manage advertising budgets responsibly and align spend with client goals.
- Prepare performance reports and communicate insights and recommendations to clients.
- Coordinate with internal teams to improve landing pages, lead quality, and campaign outcomes.
Required Skills & Qualifications
- Minimum 2 years of proven professional experience in Google Ads and PPC campaign management.
- Hands-on experience managing Google Search Ads campaigns.
- Strong knowledge of keyword research, match types, negative keywords, and bidding strategies.
- Practical experience with GA4 and Google Tag Manager.
- Understanding of conversion tracking, attribution, and campaign measurement.
- Knowledge of Search, Display, Performance Max, and YouTube advertising.
- Understanding of CPC, CTR, CPA, Quality Score, conversion rate, and ROAS.
- Experience with campaign optimization, budget management, and lead generation.
- Strong analytical, reporting, and problem-solving skills.
- Good client communication and account-management abilities.
Preferred Skills
- Google Ads certification.
- Experience managing campaigns across multiple industries, preferably in an agency.
- Knowledge of landing-page optimization and conversion-rate optimization (CRO).
- Experience with call tracking, CRM integrations, and offline conversion imports.
- Basic understanding of Meta Ads and integrated digital marketing campaigns.
How to Apply
Interested candidates can apply through the Appadd India Careers page with an updated resume and relevant details of campaigns or projects they have managed. Candidates with practical, hands-on experience and a track record of delivering measurable results will be preferred.
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