Meta Ads Executive

Job Overview

Appadd India is seeking a performance-driven Meta Ads Executive to plan, execute, and optimize advertising campaigns across Facebook and Instagram. The ideal candidate will have practical experience in lead generation, audience targeting, campaign management, and performance optimization, with a focus on generating quality leads at efficient costs.

Key Responsibilities

• Plan, create, manage, and optimize paid campaigns across Facebook and Instagram using Meta Ads Manager.
• Develop lead-generation strategies to acquire relevant, high-quality leads for different industries and client accounts.
• Conduct audience research, competitor analysis, and demographic, interest, and behavioural targeting.
• Build and manage campaign structures, objectives, ad sets, placements, budgets, and bidding strategies.
• Create and test ad creatives, copy variations, headlines, formats, and audience segments in coordination with the creative team.
• Set up and manage Meta Pixel and Conversions API (CAPI), including relevant event tracking.
• Monitor performance and optimize campaigns to improve lead quality, reduce cost per lead (CPL), and improve return on ad spend.
• Run A/B tests across creatives, audiences, landing pages, and campaign strategies.
• Manage daily and monthly advertising budgets against agreed client objectives.
• Prepare campaign reports, identify performance trends, and recommend actionable improvements.
• Manage multiple client accounts and communicate campaign progress and results.

Preferred Skills

• Experience managing campaigns for multiple clients or industries, preferably in an agency.
• Knowledge of GA4 and Google Tag Manager.
• Basic understanding of Google Ads and paid search.
• Experience with CRM integrations and lead-management systems.
• Ability to interpret creative performance and recommend improvements.